Marketing, 4th Edition by Richard L. Sandhusen

• Marketing, 4th Edition
• Richard L. Sandhusen
• Page: 624
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780764139321
• Publisher: Barron's Educational Series, Incorporated

Download Marketing, 4th Edition

Free ebooks for kindle download online Marketing, 4th Edition 9780764139321 by Richard L. Sandhusen English version RTF

Overview

Professor Richard Sandhusen's brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today's ever more globally competitive world. Marketing ...

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